JASON JOBSON - IN STORE

Follow Me

 

 SEARCH A TOPIC

EDITOR'S PICKS

LAMBERTSON TRUEX FASHION updates from an industry pro. What's in this season?

 Artists to know now   Click LOOK

The chicest details to decorate your home or party.. Click NOOK

Timeless design trends from the masters.  Click BOOK

Sounds you can't #RESIST! ... Click SHOOK

ESCAPE
WATCH & LISTEN

 

DUA LIPA

BILLIE EILISH

ATOMIC BLONDE

BLONDIE

HEADED TO NYC?

MEAN GIRLS on Broadway

IS SO #FETCH

*click image for tickets*

GREAT CAUSE

What could be more stylish than helping children AND the environment?

Investing in our children will bring a better return than any bank can offer you .. especially this year!!

join a really cool cause

the greenhouse project at PS 333

This area does not yet contain any content.
WHAT IS THAT?

iTunes & App Store

B O R N   T H I S   W A Y

DO YOU?

 

 

 

 

 

 SECURED IN STYLE

EVENT SECURITY


TREND

UNIQLO

SLEEP

CLICK ON IMAGE TO SHOP

GROUNDS

RUNWAY

Net-a-Porter

FURNISH

icon icon

BOOK IT

LAUGH OUT LOUD FUNNY

NOOK BOOK

 

SHOP
WEAR

 

          L A U R E N

THINK

Alessi S.P.A. US

 

THE DOE FUND

 

DESIGNER DEAL

THE OUTNET.COM US

STEP IT UP

farfetch.com: live the high life

NOW

 

SARA BATTAGLIA "ZIG ZAG" BAG FOR SALVATORE FERRAGAMO

SALVATORE FERRAGAMO FLOWER HEEL PUMP

PARTY DRESS

 

ARMANI COLLEZIONI

 

 

 

LISTEN

SERIOUS ABOUT YOUR COLLECTION?

Atocha Design

Made In USA

« SAKS 5th Avenue says YES to the Dress! | Main | DAME EDNA AND STELLA TURNS LONDON ON! »
Saturday
Feb222014

21st CENTURY TRUNK SHOW AT SALVATORE FERRAGAMO

SALVATORE FERRAGAMO VIRTUAL TRUNKSHOW - SPRING 2014 - THE NEXT BEST THING TO BEING IN A FASHION BOUTIQUEDesigner Trunk Shows are an American tradition that helped to establish U.S. as the marketplace for luxury goods after WWII.  In fact, the U.S. shopper and the Trunk Show helped create the fashion world as we know it today.   American socialites and celebrities were privy to exclusive previews of next season's fashion months before the items were offered to the public.  Oftentimes, the same items worn on the runway were sent directly to the stores for the preview event.  These advance reserves, and even advance purchases helped department stores and the fashion houses budget accordingly and forecast their business with guaranteed sales commitments. 

SALVATORE FERRAGAMO SPRING 2014 COLLECTION PREVIEWFast forward half a century and the most luxurious fashion brands generate millions of dollars every season by hosting these preview events for the elite shoppers in their flagship locations.   Cities like San Francisco, Chicago, & New York are no strangers to these often "invitation only" events.   Of course Beverly Hills like NYC was where these events were born.  Exclusive shopping destinations like South Coast Plaza in Southern California, The American Manhasset on Long Island in NY, and the Bal Harbour Shops in Miami are ground zero for this pastime and passion of the richest women in the world.

Italian Luxury Goods house Salvatore Ferragamo has a history with these elite shoppers.   Salvatore invented the concept of the designer shoe decades ago as his immigration from rural southern Italy to Southern California would change the world of footwear forever.   Inventing (and patenting) many of the most worn shoe shapes worn by women - from the platform to the stiletto - Ferragamo became the shoemaker to the stars and to the society women that the world of luxury fashion was created to dress. 

Today, 100 years since Salvatore came to America as a young man, the global empire that now bears his name is taking the Trunk Show experience in the 21st century.   Just as Salvatore Ferragamo was ahead of his time and a visionary, the powers that be steering his legacy have a modern vision that also respects the rich history of this truly inconic fashion house.CREATING YOUR LOOK IN JUST A FEW CLICKS AT WWW.TRUNKSHOW.FERRAGAMO.COM

In addition to hosting physical Trunk Shows in key flagship stores around the country, Ferragamo has also invente an on-line partner to the in-store experience.   Shoppers that visit www.TrunkShow.Ferragamo.com can view the entire collection available for purchase in a variety of ways.   Clicking through the collection can view a 360 degree view of items worn on a model, view the images from the Runway Show, and what I think is the most fun part - create your own outfit with a 21st century paper doll tool.   Simply click on shoes, bags, and clothing to instantly view the combination on the body.   Then with a click -change your mind, remix, and redress this virtual you - without ever having to take off your own shoes ( that is if you are even dressed!).  I don't care if you grew up with Barbies or Bratz - who can resist paper dolls?

Of course, any luxury goods are best seen in person so you can touch and feel and actually try them on.  However if you are very busy, or don't live so close to a Ferragamo boutique - the trunk show website is an excellent way to learn about the collection before you visit a store.   With over 650 boutiques globally, I challenge any reader to tell me they don't live near a Salvatore Ferragamo fashion experience!  ** The Ready-To-Wear is only available in Ferragamo boutiques - a true luxury detail **

click over now to experience the Salvatore Ferragamo Spring 2014 Collection.  

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.