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Thursday
Dec112008

PIERCE MATTIE INTERVIEW

Meet Jason Jobson: The Multi-Talented Fashion Brand Manager at Chanel (Pierce Mattie Public Relations New York & Los Angeles)  

Meet Jason Jobson: The Multi-Talented Fashion Brand Manager at Chanel

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Some of us are blessed with one talent in life, and others were given many. Jason Jobson is one of those multi-talented professionals with many talents you'll want to know. For starters, this native New Yorker has been a print, television and fitness model for many years. He ran the NY marathon in 2002 and a marathon in Paris in 2005. You may have already heard Jason's voice as a voice-over talent for commercials, podcasts and pilots all while working for one of the most recognized fashion brands in the world: Chanel.

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“Ground Control” is the name of a pilot he has developed as a gardening/home improvement show that he is currently pitching to the networks. You may have seen his face on Sex & The City, Law & Order, Guiding Light or in 13 Going on 30. Jason’s newest role is full time Manager of Training and Special Events at Chanel and so I decided to tap into this multi-talented individual to learn more about him and what's new for Chanel this year.

With so many projects and talents, where does your passion to push your creativity come from?
I think that some people just see things with different eyes. I'm inspired by the simplest things and then also the most beautiful. I just saw the "Glitter and Doom" exhibit at the Met and the colors were incredible. My mind was racing with design inspriation. On the other hand I was in Mexico over Christmas and I saw this stack of empty glass soda bottles that were beautiful. I had to stop and take a picture and I got a few strange looks. Sometime the hardest thing is keeping myself focused on current projects. I think in New York it's easy to spread yourself too thin if you are not careful. We are obsessed with taking on one more project. It's hard when you want to move forward in different directions sometimes. Some things must be put on hold while you go in another direction.

What has working at Chanel taught you that you didn’t already know about the fashion industry?
Chanel is an unbelievable company overall. The thing that has impressed me the most is just how big the scope of all the projects are. I've worked with major houses from Italy and France over the years but when Chanel uses the word "global," they truly mean it.

What are some of the new things going on at Chanel?
That is the other thing I have learned - there are always 10 new things happening at Chanel! You almost have to pick a category and dive in - for instance in the fragrance division, the house is launching an ultra luxe group of scents called "les exclusifs de Chanel". There are 10 scents that each have a special meaning to the legacy of Coco Chanel.

Accessories are also on fire at the moment. There are a group of exotic tote bags launching next month that are going to set Chanel apart from any of the luxury exotic bags on the market.

Do you have any predictions for color and style for Fall 2007?
I think that most designers are really going for more vibrant, deep colors for Fall. Spring was clean and bright, but Fall will be deeper gem tones. Deep reds, and purples. I think American women have started to embrace the idea of wearing color. Not just when they go out at night, but introducing pieces of color to mix into thier wardrobe in an irreverent way.

Are there any styles from years past that you think will be making a comeback?
Looks from the 60's were a strong theme for Spring 07. I think sometimes designs are timeless. If a building is designed in a modern style, it should look modern a hundred years from now - I think the same is true for fashion design. The A-Line dresses from the 60's still look just as new and fresh today.

Is there anything new or coming up on the Chanel website that people can look forward to?
The website is always being tweaked and reborn. So much so, that I have to log on all the time so I don't miss something! One of the coolest things recently was the podcast made available of the pre-fall 07 collection that was shown in the Opera house in Monte-Carlo. Something about this little jewel box of a theater being featured in a podcast is such an incredible twist on what you expect. Now that is inspiring!

Comments (1)

Shannon I'm so glad you could get to spend some time with Jason, he's one of my "favorite" people - nice interview both of you.

 

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