MAY PART DUE- FALLING FOR FALL!

MASSIMILIANO GIORNETTIOFF THE SHELVES

The anticipation  of Massimiliano Giornetti's Ferragamo Donna collection is high!  From editors to customers to associates - we are all excited for the collection to hit the boutiques.   Even if you are in a boutique that does not carry RTW, you still share in the excitement that is sweeping over the Ferragamo Brand in 2010!  The shoe and handbag collections have never been stronger and more on trend with what is happening in the industry.   Ferragamo sets a standard for technical design and the house also possesses the richest archives in the industry.   This combination means our shoe collection is always a source of inspiration for other brands.   Keep an eye out for and take note of other designers who "borrow" Ferragamo designs. 

The Key themes of the Ferragamo Fall 2010 collections are:

Equestrian/ Saddlery  * Menswear Styling * Animal Prints * Metallics * Patchwork * Exotics

These concepts are tapping into the most luxurious references in fashion history.   At the same time, they are very commercial - meaning our clients can easily add these looks to their wardrobe.W BAG - $1,650-$2,850.00 & FIORETTA PYTHON PUMP - $950.00

The ultra chic W bag , named for our Matriarch - Mrs. Wanda Ferragamo - is an exciting addition to the Accessory collection - and also a perfect example of a new style that is destined to be a classic.   The clean lines of this understated silhouette let the luxurious calf leather and suede speak for themselves.    The Ferragamo Woman is noticed for her overall style - not because she is dripping in logos.    The detachable shoulder strap makes this bag all the more functional.  Take notice of the creative use of the Gancio hardware.    Also note how brilliant the bag merchandises to a more forward exotic skin shoe!   Our most fashionable clients will be mixing and matching these themes for fall.   Remember, it is our job to push our clients a little further in styling.   Taking risks with Ferragamo insures a woman she will always be in style!   Ranging in size and price from $1,650.00 - $2850.00 - the W is also an affordable runway accessory. (Target your  clients who wear Hermes, Chloe, or Ralph Lauren for this group).

LEGACY OF LUXURY

ALLIGATOR FIAMMETTA - $19,000.00We have a few exciting updates regarding recent topics in the Ferragamo Feed.   

EXOTICS - I have to mention two bags that will set the Ferragamo collection apart from any competitors who offer exotic bags.    First for Spring, the Alligator Fiammetta is the ultimate exotic skin handbag!  When you see an Alligator skin with scales this large, it means that it is crafted from a skin that is at least 10 years old.    The larger the scales, the more rare and costly a skin is.   Alligators are one of the most aggressive animals on Earth, so to find skins of this age that are free of extreme scars or marks is very rare.  These skins are impossible to farm, due to the length of invested time it would take -and therefore must be caught in the wild.  There are a very limited amount of skins available on a global level each year.   The alligator and crocodile market is one of the most regulated industries in the world.   This means only the biggest and most prestigious companies are even offered this quality of raw material.   Of course this pieces is one that VERY few clients can own.  Priced at $19,000.00 it is expensive, but competitively priced for a skin of this quality.   To have a bag like this in production gives a brand bragging rights to say the least!  PATCHWORK PRESTIGE - SOFIA - $5,500.00

The design team in Italy and your buyers here in the U.S. work very hard to make sure their are options in the collection, even at this high luxury price point.   Fall 2010 has one of the chicest exotic bags that will be loved by those lucky enough to buy one - for YEARS to come!    The PATCHWORK PRESTIGE bags are gorgeous!   The medium Sofia in Pearlized calfskin, baby Alligator, & calf Suede in chocolate brown are most luxurious combination available.    ** Also look for the same skins in the Fiammetta for $7,500.00.

In the last Feed we talked about the Ferragamo Creations - SALVATORE  addition, celebrating pop-art legend Andy Warhol's love of Ferragamo. ANDY WARHOL SELF PORTRAIT  The next week Andy Warhol was back in the news.  FERRAGAMO CREATIONS -SALVATORE -$990.00 Sotheby's Auction house sold a self portrait of the artist owned by fashion superstar Tom Ford for $32 Million.   Once again Ferragamo is at the center of the most relevant happenings in pop culture!   The company has too much class to scream about it, just like the chicest celebrities - busy doing , not talking about it!  The Warhol sale is a great conversation starter.   Bring it up with any client - "Did you hear about that Andy Warhol portrait that just sold at Sotheby's?   Yes, did you know that he wore Ferragamo shoe?  In fact, the company has just added Andy's favorite style to our prestigious Creations Collection".   

 FERRAGAMO TIME

18k GOLD SANDAL - 1956Steel and brass heels were introduced by Ferragamo in the Twenties, but they were at the height of fashion in the Fifties.   The most extraordinary invention was the metal sole that Ferragamo patented in 1956, when he was called on to create the most costly shoe he’d ever made - an 18 kt gold sandal.  A private client in Australia commissioned the breathtaking sandal - just as spectacular today more than 50 years later!  **learn more at www.MuseoFerragamo.it   

FERRAGAMO FEED-BACK

I'd like to hear from you!  I'm asking all of our associates to send me your questions.  We're planning video-blogs to address topics you want to hear about.   Let me know what's on your mind.   What fashion questions do you have?   Anything related to fashion, Ferragamo, or style in general.   Contact me at Jason@alifeofstyle.com  OR put your questions in writing and give to your manager.   I'm looking forward to hearing what's on your mind!