APRIL - PART DUE - FALL PREVIEWS BEGIN!

AMERICANA MANHASSET S/S 10 FERRAGAMO ADOFF THE SHELVES

Spring colors continue to bloom in the Ferragamo boutiques all over the country.   As this edition goes to press, Ferragamo is on trend with the hottest fashion magazines for May 2010 just hitting the newsstands.   I snapped this picture in San Francisco.   Royal blue is bright and colorful and oh so right for Spring!    Sophisticated and chic, shades of blue grace the covers of Vogue, In-Style, & Town & Country next month. ROYAL BLUE COVERS THE MAY ISSUES 

Ferragamo is right on trend with the luxurious lambskin leather jacket  from the Spring collection,  in select stores now.   The  Rolls Royce of leathers, and a LAMBSKIN JACKET - A706-435-536 $2,270.00true symbol of luxury fashion, lambskin jackets are collected by the most fashionable Women all over the world.  If your store has the jacket on hand, take the time to really look at the details that make this item a collectible piece for our best customers.    Notice the silk lining decorated with the ballerine print in the Spring collection.   As if a silk scarf is lining this butter soft jacket, little blue ribbons dance across the lining.    (keep our scarfs in mind as they appear in our Ferragamo Time section this edition).  Think how chic your customer will look wearing the jacket, and also when she unzips and removes the jacket.   Perhaps meeting friends for lunch, with a glimpse of the detailed lining flashing watchful eyes as she makes her way through the restaurant.   Moments like that make a Woman feel confident and fashionable.   That is what Ferragamo means to our devoted customers!      Take some time to think of any of your clients who could own this leather jacket.   Your boutique not on order for the blue jacket?   Then think of your clients that can wear any of our leather jackets in general.    Keep them in mind as new items arrive at the boutique and make it a point to call them and let them know you have just the perfect leather jacket for their wardrobe.     

LEGACY OF LUXURY

Keeping that lambskin jacket in mind, look at the hottest python shoe in the market for Fall 2010!   GRAY-AMETHYST PYTHON - STYLE # C578 -446532 - $950.00These sexy python pumps have a subtle retro aspect to the rounded toe.  Retro meets tomorrow with the hidden platform  and technically savvy heel,  making this shoe a knockout!   The lines of the wooden heel makes it unique and looks like the aerodynamic curve of a precision automobile.   Remember that Ferragamo shoes have been ground breaking since the 1920's!   Many customers don't know the Ferragamo history - (or any designer's history for that matter).    Make the difference and be the associate who impresses that customer who doesn't know.   Make her remember shopping at Ferragamo because she loved the collection and also because she learned something that impressed and intrigued her. 

This python pump is the perfect partner for the zip front leather leather jacket.   Any client who buys the jacket should automatically get a phone call about those python shoes.     Those shoes can be the item your customer packs for a trip that sets off her wardrobe.   Picture simple black items - accessorized with those pumps!!!  Add a simple evening clutch.. and she is dressed for any event.   Priced at $950, it is also very competitive.   Finding that shoe made in Italy from any other fashion house priced under $1,000.00 is nearly impossible!

DETAIL OF VINTAGE FERRAGAMO SCARFFERRAGAMO TIME

In 1955 the first Ferragamo Scarf appeared.    Silk scarves are a symbol of luxury.   It is an important asset to any fashion house.   The silk scarf is feminine, delicate, and an amazing way to introduce color to an outfit - or tie a look all together.   Worn a thousand different ways ( the French have endless words for the scarf!) - from head wrap to bustier - a silk scarf is one of the most versatile accessories and gifts for any fashionable woman.   Make it a practice to suggest a scarf to every customer buying a pair of shoes or a handbag.   She will thank you later when that scarf is the perfect accessory she needs getting dressed one morning, or makes her look super stylish on a weekend getaway.

RUNWAY WORDS

18th CENTURY PASSEMENTARIE LACEPASSEMENTARIE LACE - lace detail made from elaborate trimmings or edgings OR applied embroidery.  Can also be applied braid, colored silk, or beading.   Often used in wedding gown design.  The ornate nature of passementarie lace serves as a fashion trend every few years, especially in knitwear.  Often referred to as "passementarie detail".