OFF THE SHELVES
The latest addition to the legendary Ferragamo Shoe collection is unlike any program seen in recent memory. My Ferragamo - a unique group of familiar Ferragamo styles inspired by the Ferragamo archives. Lifestyle shoes that become more personal to a younger audience. The unlined styles reflect the girl on-the-go in the city, in the country, or at the beach. Grosgrain detailing is at the center of the spirit of My Ferragamo. The reference can be school-girl sporty or sophisticated chic - but always feminine. 
MY JOY W/ GROSGRAIN TRIM- $275 There is the perfect shoe for each setting and each mood. The average price point of $320 allows for a more playful purchase when she is choosing My Ferragamo for her wardrobe. The collection has a youthful mindset with bold happy colors. Rest assured - none of the fine Italian savoir-faire is sacrificed. A dedicated workshop in Italy will produce all styles. In addition, unique packing completes this special capsule collection. My Joy priced at $275 can be worn by every single Ferragamo customer. How many styles can we say that about? Be sure to suggest a My Ferragamo style to all of your existing Ferragamo Women. The styles are the perfect add-on sale - complimenting her first choice. 
DEDICATED My FERRAGAMO PACKAGING For example - she bought an evening pump- suggest a casual flat to keep in her bag as she goes about her busy day.
My Lady - My FERRAGAMO - $320
I caught my first glimpse of My Ferragamo in Cannes, France. The French Riviera is bustling with summer activity, and the Salvatore Ferragamo boutique is of course in the most luxurious location on the Croisette.
The My Ferragamo collection not only has a youthful spirit but also a fresh marketing approach. In addition to the Ferragamo boutiques, My Ferragamo will be available at key Nordstrom and Bloomingdale's locations in the U.S. and Holt Renfrew in Canada. This is a very important brand strategy. While it does of 
My FERRAGAMO IN STORE IN CANNES, FRANCE WTH THE GLEAM OF THE RIVIERA SUNgive our customers another place to buy Ferragamo - it ultimately steers new customers to our boutiques. Most luxury shoppers in the U.S. are first exposed to brands in the department stores. Those first impressions when little girls dream of buying their first shoes, bags, and dresses happen in those stores. This is why it is so critical for Ferragamo to be a part of those formative experiences. There is no way that the multi-brand stores can compete with the service or product range offered by the Salvatore Ferragamo boutiques - which is why this will guide these customers back to our boutiques. Keep in mind as associates of a Salvatore Ferragamo boutique - there is no way a customer has seen more selection of your brand in another location. Not every brand can say that, and this is a very powerful detail.
Make My Ferragamo part of your selling approach today!
LEGACY OF LUXURY
The 2010 Fall / Winter Ferragamo campaign is unveiled this month around the world. The powerful images shot by famed photographer Bruce Weber have the unmistakable Ferragamo spirit in every image. The campaign focuses on the codes of the collection. What are they? Understated luxuries delivered through the finest raw materials -possessing a playful, Italian spirit - now and forever. The photos tell the ideal Ferrragamo fable. A fashion fairy tale starring supermodel Stella Tenant as the iconic image of simplified beauty. She frolics though the country in the full range of Ferragamo categories from day to evening. 
UOMO FERRAGAMO FALL 2010 The children in the campaign represent the youthful spirit that never leaves the Ferragamo customer. This ability to hold on to the charm of youth is inherently Italian and one that is hard to put into words. Bruce Weber captures that spirit in photo. Ferragamo is today and tomorrow and generations to come. Regardless of your age or destination - Ferragamo is a part of your life.
I saw the first images this week in Cannes, France. Cannes is the home of the most important international filom festival in the world - and also playground to the rich and famous. 
FASHION SPY REFLECTING FERRAGAMO IN CANNES The Ferragamo boutique is featured prominently along the fashion parade of luxury shops on the Riviera waterfront. 
FERRAGAMO BOUTIQUE - CANNES, FRANCE Ferragamo has an impressive boutique that wraps around the corner and seems to go on and on with room after room of hand crafted Italian design. Fashion wouldn't be the same on the French Riviera without Italian craftsmanship!
FERRAGAMO TIME
The designs of Salvatore Ferragamo has been a natural choice for the rich and famous of the Italian and French Riviera for many. 
SALVATORE FERRAGAMO WITH 18K GOLD SANDALS Ferragamo was not only ahead of his time when it came to design and fit - but also in his choice of materials. When WWII made supple leathers and exotic skins impossible to find in the late 1930's and early 1940's, Ferragamo found ingenious ways to incorporate Florentine lace, paper, tree bark, cellophane, raffia, hemp, and fish skin into his collection. Elevating these elements and keeping the integrity of his luxury design. This is why the designer was so at home to design exotic skins and precious materials later in his career. Of course, this is why the collection remains relevant to this day.